Germinder Named Dog Writers Association of America Agency of Record

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Germinder & Associates, Inc. is pleased to announce the agency has been named agency of record for the Dog Writers Association of America (DWAA).  The agency was named agency of record for the Cat Writer’s Association of America earlier this year.  Both organizations were the first media partners for Germinder’s seminal website and now the Goodnewsforpets digital platform.

“Germinder’s agency founder Lea-Ann Germinder has a long history of supporting the DWAA and its members. Now we are thrilled to have her full agency support and the Goodnewsforpets platform to promote our programs and reach potential members and sponsors about our organization, “ said Ida Estep, DWAA President.

“I am thrilled to begin this new relationship with DWAA, which is an organization near and dear to me. I have met so many outstanding members over the years and look forward to our agency promoting and publicizing this wonderful organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates. Germinder is also publisher of

About Germinder & Associates &

germinder_logogood_news_for_pets_logoGerminder & Associates, Inc. is based in New York City and provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. The newly redesigned website and associated social media channels forms a digital platform that curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. For information about Germinder & Associates services or Goodnewsforpets sponsorships, contact Lea-Ann Germinder at or @lgerminder, call 917-334-8682 or 212-367-2170, visit our websites at or


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