Congratulations to DWAA member Amy Shojai for Being Named 11th Germinder20 Power of Pink Honoree

Jen ReederUncategorized

Amy Shojai, Cat Writers Association Co-Founder, Named 11th Germinder20 Power of Pink Honoree

Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success

Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation.

“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “This recognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.”

Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.

“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.

Shojai began her career as a veterinary technician and is the award-winning author of more than 30 prescriptive nonfiction pet books, and an animal behaviorist THRILLERS WITH BITE series. Amy has also published more than 2,000 articles and columns and today “channels her inner cat/dog” in her work. Amy created the expert puppy and cat behavior content at About.com (now TheSpruce.com), has written features for dozens of online venues including Chewy.com, Huffington Post, Caster.com and Dogster.com, provides a weekly award-winning P’ETiQuette newspaper column, and produces a free E-newsletter Pets Peeves.

Amy Shojai

#Germinder20 #PowerofPinkHonorees are announced and given the opportunity to designate a $1,000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include: Debra Horwitz, DVM, DACVB (donation to: Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (donation to: Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS, DABVP (donation to: Winn Feline Foundation), Dan Richardson, DVM, DACVS (donation to: Stormont-Vail Foundation Care Line), Manolita Moore (donation to: The Pixel Fund), Jen Reeder (donation to: Green Dogs Unleashed) Mary Beth Leininger, DVM (donation to: Purdue University College of Veterinary Medicine Scholarship Fund), Guy Pidgeon, DVM, DACVIM (donation to: Colorado State College of Veterinary Medicine Scholarship Fund), Megan Peters (donation to: KC Pet Project), and Julie Lux (donation to: the American Beagle Rescue Network and the Dalmatian Club of America Foundation) Additional Honorees will be named throughout 2018.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The women’s storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made in honor of Rache Simmons, MD to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

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