Judging Criteria

Writing: Does the creator use proper grammar, punctuation, paragraph construction, spelling, word usage and consistency? Is the language clear and presented in a logical fashion? Does the piece flow? Are experts cited, if applicable? Is it well-written? Is there clarity and originality of expression? If fiction, is the story line and presentation of characters well structured? If the item is non-fiction, is it accurate? Is it factual? Are viewpoints interesting and consistent with the overall style? Does the writing represent the purpose of the submission? Is the entry effective in communicating the significance of the topic? Does it provide relevant information?

Digital: Is the website or blogsite well organized and user-friendly? Do you get a clear idea of its intended purpose when you arrive at the blogsite or website? Video should be assessed on the basis of focus, sound quality, visual quality, lighting and length. Audio sound quality should be clear and easy to understand.

Visual: For Art, Photography, and Illustrations, judges should consider composition, lighting and brush technique. For writing, judges should consider whether the material is well organized, tells a story and/or evokes a mood. Is primary subject, of the photo i.e., a dog, in focus? Are the dog’s eyes in focus? Was anti-red eye function utilized? Is the depth of field optimal to enhance the main subject i.e. the dog? Is the composition correct? Was optimal white balance utilized to clarify the color detail of the dog? Is the white balance optimized to identify the details of a primarily white or light colored dog OR to distinguish details of a truly black colored or dark dog. Exposure - Does the photograph capture the dog’s true color?  Is it over or under exposed resulting in a less than clear color narrative? Is the photographer’s use of distance to their subject optimal?

Writing: Is the entry engaging? Does the writing style offer a message or tell a story? Does the writing stir an emotion? If the piece is supposed to be humorous, was it? Does the piece offer an original voice, unique style, or fresh point of view? How effectively are dogs represented? Does the writing meet its intended purpose?

For Poetry: Does it follow a known poetic pattern, such as haiku or iambic pentameter? Is the meter and rhyme consistent (if applicable). Does it evoke a mood? Does the work tell a story? Do the form and content of the poem complement one another? Does the poet use language effectively? Does the poem maintain a consistent voice?

Books: Who is the intended audience: the scholar/specialist or the layperson? Does it cover the subject?  Is it a good, reliable, authoritative, appropriate source of information? Is it written at a level you can understand and use? Is it age appropriate? Judge a book based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.

All visual entries: Color is an essential design element that should not be underestimated in any project. Is the right part of it in focus? Is it relevant? Did the material make an emotional impact on you when you first saw it? Is Contrast (the range between the lightest and darkest areas of the photo) used effectively?

Audio-Visual media: Does the entry evoke emotion? Is the subject matter appropriately represented? Does it engage you from the onset and not lose emotion? Is the sound used effectively to add to the nature of the material? Does the visual aspect of the piece enhance the nature of the message? Is the content relevant? Does it tell a story? Was it clear and compelling?

Graphics: Looking at the project, ask yourself about the message it conveys. Is the graphic impactful, legible and meaningful? Does the graphic have a “wow” factor? Does it stand out and catch your eye? Does it support defined goals and objectives?

Photography: Does the photo convey emotion? Does the photo/video portray a visual experience or story? Are major points of interest conveyed? Does the use of color evoke emotion? Is the photograph/video memorable?